The PPWR is now law across all 27 EU states — and companies aren't waiting. They're redesigning packaging around what actually gets recycled.

The numbers make the case: the EU recycles 83% of paper and cardboard, but only ~41% of plastic. Fiber wins on collection, infrastructure, and recycled content — the exact things the PPWR rewards.

One catch: watch the "paper-look" trap. Fiber packs with plastic liners or barriers look recyclable, but they're not — and they're a top compliance risk.

Even the desiccant counts. de:hum's paper desiccant is verified real fiber — SGS-tested 100/100 recyclability — so it stays in the paper stream.