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Paperization
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FMCG
FMCG Just Walked Back Plastic
Nestlé, PepsiCo, P&G, Unilever, Coca-Cola all revised their targets in 2026 — yet fiber kept accelerating.
Five FMCG giants just walked back their plastic targets. All five leaned further into paper.
Why? Not lost ambition — lost patience with recycling infrastructure that never showed up. Paper is the one stream that already works.
Every component counts now, including the desiccant most boxes still hide in plastic. de:hum keeps that last piece in the paper stream.
#SustainablePackaging #Paperization #FMCG #PaperDesiccant #CircularEconomy
SustainablePackaging
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Rightsizing
Now Everything Gets Smaller
PackagingInnovation
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MoistureControl #PackagingInnovation
Same Protection, Smaller Footprint